The 5 Questions You Need to Ask to Assess Your SEO Performance
by Kathryn Brill, Social Media and Content Marketing Specialist Back when your website was first built, you optimized it to be found in search. You followed best practices around SEO performance.
The “stat story:” How marketing statistics became the message
by Randy Mitchell, Creative Director “Why don’t we make the stats into the story?” That was how the whole movement started. Some strategic visionary decided that marketing statistics were compelling enough to
Boomm Wins Two Summit Creative Awards
Boomm B2B Marketing recently received two Summit Creative Awards for two brand campaigns. The Summit Creative Awards recognizes outstanding work by small and medium-sized agencies. There were over 4,500 entries
Voiceless B2B videos that say everything
by Randy Mitchell, Creative Director The people have spoken. Sort of. Actually, they remained silent and the statement they made shook the world of B2B videoproduction. Today, up to 85% of social
Social Media ROI and What’s Really Valuable
by Kathryn Brill, Social Media and Content Marketing Specialist Is social media really valuable? How can you prove social media ROI? These questions are on the minds of many clients. Before
Boomm Recognized for Social Media and Integrated Marketing Work
La Grange, IL., June 20, 2019 – Boomm B2B Marketing recently won two Hermes Creative Awards, recognizing excellence in marketing and communications from a large pool of international submissions. The
How a B2B campaign crushed clichés and won the highest honor
by Randy Mitchell, Creative Director Clichés are the curse of B2B campaigns. If you don’t believe it, pick up an industry trade publication and flip through the glossy pages. Or visit a
Changing the world for B2B brands
by Randy Mitchell, Creative Director Here’s a promising sentiment for every creative out there: Your ideas can change the world. You simply have to share them with the right people. But where
Finding your assets with both hands
Keeping digital assets organized and available can be harder that you think. by Fred Gaede, Chief Creative Officer “Can you send me that high resolution logo file again?” “But I emailed it
Tracking Made Easy: The Newbies’ Guide to UTM Codes
by Kathryn Brill, Social Media and Content Marketing Specialist It’s a problem every marketer has faced at least once: how do we figure out where our traffic is coming from? Without
How to survive a creative presentation to Darth Vader
by Randy Mitchell, Creative Director It’s the day of your big creative presentation and you’re about to take center stage. Are you nervous? Please. Everything is iced. The strategy is inspired, the
3 creative awards that actually matter
by Randy Mitchell, Creative Director Creative awards season is looming. You know what that means. Agencies and clients alike will compile a shortlist of their finest work, compose “can’t-miss” entries, and