If a Picture is Worth a Thousand Words…: How B2B Video Drives Brand Awareness & Sales Conversions
by Jeff Andrews, VP Client Services We live in a world filled with video. It’s been a staple in B2C for years. Is it time for you to consider video in
Insider tips to guide your B2B marketing RFP development
by Randy Mitchell, Creative Director I am about to violate a sacred rule. I’m going to give you a look behind the curtain of the agency world. What is the clandestine topic
How to identify the winner before you ever send your B2B marketing RFP
by Randy Mitchell, Creative Director “RFP stands for really frustrating process.” That’s an opinion voiced by clients and agencies alike, and their vexation is understandable. The marketing RFP process, particularly the on
The Point of Inflection
by Gary Mattes, CEO You know that point. The point when you realize that you need to take a step. That moment on a sunny afternoon when the buzzing around your
Journey Journal: The most powerful marketing word
by Randy Mitchell, Creative Director It’s lunchtime. A hectic marketing agency breathes a collective sigh. In the break room, an art director, content writer, account executive and programmer are gathered around the
In-House Guest Blogging: How to Get Great Blog Content From Everyone in Your Office
by Kathryn Brill, Social Media and Content Marketing Specialist Every blog manager has one perennial problem: how to continue generating high-quality content on a regular basis. This problem is intensified for
Meet AI, your new marketing partner
by Jeff Andrews, VP Client Services HAL 9000, your Heuristically programmed ALgorithmic computer, is here. Well, actually, it’s Alexa, Siri, and if you still watch SNL, Echo Silver. Love the ‘Uh huh’ feature. So how is artificial
Please take note! 3 tips for taking and utilizing meeting notes
by Fred Gaede, Chief Creative Officer What’s your process for taking notes during a meeting? Do you use your smartphone or prefer a legal pad and pen? Maybe you would prefer
Journey Journal: The great divide
by Randy Mitchell, Creative Director For a few memorable years, my office spanned the great divide. I’m not talking about the Grand Canyon or even Triple Divide Peak in Glacier National
What Good is B2B Social Media Anyway?
by Kathryn Brill, Social Media and Content Marketing Specialist Are you burnt out on B2B social media? It seems like marketers are becoming increasingly disillusioned with social media, and wondering what
Our back pages: 20 years of B2B marketing advancements
by Pat McAuley, President/Chief Strategy Officer We all were so much younger in 1998. Busting “The Running Man” moves in our Zubaz, the future sure seemed bright. Turns out, we were
Journey Journal: Lessons from the creative brief
by Randy Mitchell, Creative Director If you were a student in my marketing class back in 2009, I am deeply sorry. Like a fool I stood in front of you and babbled