A cure for the common chaos
By Randy Mitchell A wise client once confided that a little chaos was good for creatives. She believed it forced us to think in unexpected ways. That was an eye-opening revelation and
What is the personality of your B2B website?
“This website is bland. It has no personality.” Recognize that criticism? You probably have heard it, said it, or at least thought it when visiting a B2B website. Who knows? It
How to love your focus keywords and their results
You have a love/hate relationship with focus keywords, don’t you? It’s alright to admit it. Everyone experiences those conflicting feelings, and here’s why. You love the power effective focus keywords bring: web
How to become LinkedIn to an alternate reality
By Randy Mitchell | Creative Director Creative people are different. We gladly accept that. Creatives tend to dress boldly, have quirky habits and embrace our inner uniqueness. But what truly makes us
Marketing profanity filter: Are these words offensive?
by Randy Mitchell, Creative Director This morning a coworker surprised me with an unexpected remark. “I never hear you swear,” she declared. “Do you ever use profanity?” That started the thought train
The 5 Questions You Need to Ask to Assess Your SEO Performance
by Kathryn Brill, Social Media and Content Marketing Specialist Back when your website was first built, you optimized it to be found in search. You followed best practices around SEO performance.
The “stat story:” How marketing statistics became the message
by Randy Mitchell, Creative Director “Why don’t we make the stats into the story?” That was how the whole movement started. Some strategic visionary decided that marketing statistics were compelling enough to
Boomm Wins Two Summit Creative Awards
Boomm B2B Marketing recently received two Summit Creative Awards for two brand campaigns. The Summit Creative Awards recognizes outstanding work by small and medium-sized agencies. There were over 4,500 entries
Voiceless B2B videos that say everything
by Randy Mitchell, Creative Director The people have spoken. Sort of. Actually, they remained silent and the statement they made shook the world of B2B videoproduction. Today, up to 85% of social
Social Media ROI and What’s Really Valuable
by Kathryn Brill, Social Media and Content Marketing Specialist Is social media really valuable? How can you prove social media ROI? These questions are on the minds of many clients. Before
Boomm Recognized for Social Media and Integrated Marketing Work
La Grange, IL., June 20, 2019 – Boomm B2B Marketing recently won two Hermes Creative Awards, recognizing excellence in marketing and communications from a large pool of international submissions. The
How a B2B campaign crushed clichés and won the highest honor
by Randy Mitchell, Creative Director Clichés are the curse of B2B campaigns. If you don’t believe it, pick up an industry trade publication and flip through the glossy pages. Or visit a