How to review creative (without being a jerk)
By Randy Mitchell The marketing manager was a notorious jerk. Every Friday morning, he would stalk into the center of the creative department and scan the room slowly. In his clenched fists
A cure for the common chaos
By Randy Mitchell A wise client once confided that a little chaos was good for creatives. She believed it forced us to think in unexpected ways. That was an eye-opening revelation and
The ultimate New Year’s resolution
By Randy Mitchell Here's a New Year's resolution for every marketer out there: Change the world in 2023. Believe it or not, it's entirely possible. And your ideas have the power to
The B2B website personality test
By Randy Mitchell Who is your B2B website? That’s not poor grammar. It’s one of the smartest questions you can ask your team or your client. It’s also one of the questions
The stats story
By Randy Mitchell “Here’s a crazy idea
MOS is the new rule for B2B videos
By Randy Mitchell In the early days of filmmaking, an acronym was born that has come to represent the new standard for making B2B videos. Hollywood legend claims that a prominent German
The Social Sandbox: Converting the haters
By Randy Mitchell “I hate social because my customers hate social. They’re engineers. They deal in facts, not fluff.” - Industrial Product Director “Social media is a popularity contest. We don’t need likes.
The Social Sandbox: Blurring the lines
By Randy Mitchell Editor’s note: This is the first article in an occasional series covering the turbulent world of social media for businesses. We’re calling this series The Social Sandbox. This time
How to avoid the dweebinar
By Randy Mitchell This is the story of an accomplished professional. She always had interesting points to make about her industry, company, and other important topics. People respected her opinions both
When B2B goes off the rails
By Randy Mitchell There are some moments when the world of B2B does not make sense. Thankfully, these meltdowns are few and far between. I had one of them last week
Better than a Super Bowl commercial
By Randy Mitchell Every spring, my pushy Aunt Captious corners me with the same question: “Do you have any Super Bowl commercials in the works, hotshot?” Every spring, I sheepishly give the
Lost lessons from the creative brief
By Randy Mitchell If you were a student in my marketing class back in 2009, I am deeply sorry. Like a fool I stood in front of you and babbled on about strategy,