Better than a Super Bowl commercial
By Randy Mitchell Every spring, my pushy Aunt Captious corners me with the same question: “Do you have any Super Bowl commercials in the works, hotshot?” Every spring, I sheepishly give the
Lost lessons from the creative brief
By Randy Mitchell If you were a student in my marketing class back in 2009, I am deeply sorry. Like a fool I stood in front of you and babbled on about strategy,
The Tagline Tarpit
By Randy Mitchell The place: Prehistoric Los Angeles The event: The very first marketing meeting A small group of Paleoindians is gathered around a rock. They are locked in a heated debate over
Want the best work from your agency? Use the Magic Document.
By Randy Mitchell You’re a reasonable marketing professional: smart, productive, and you have great taste in blogs. You work for a reasonable company: they have important programs, big plans, and they were
B2B marketing trends among friends
By Randy Mitchell What are your go-to resources for the latest B2B marketing trends? Popular options include HubSpot, Digiday, Forbes, the ANA and LinkedIn. But those industry experts only represent the top
The marketing elephant in the room
By Randy Mitchell It can crush budgets, trample timelines and smash strategies. It has a nasty habit of monopolizing planning meetings, status calls and your lunch hour. It packs about 13,000 pounds of
4 B2B video questions that will make you a hero
By Randy Mitchell For many years, my title included the word “producer.” I quickly learned that the unwritten rule for any successful B2B video producer was “be prepared.” When you are prepared
Reimagining the quadrant
By Randy Mitchell Boomm works with many diverse technology companies. Some are clients others are partners. They come from multiple practice areas, including data management and marketing automation. And they range in size
One word of advice (literally)
By Randy Mitchell The question still haunts me. It was the 4A’s annual Career Day, an event that brought hundreds of aspiring advertising professionals into Chicago. I was on the portfolio panel with
Taking social media seriously (and taking it to the bank)
By Randy Mitchell First, a painful confession. Seven years ago I was a hater. For a number of reasons, I simply could not take social media seriously, especially when it came to
Reinventing foodservice, one bite at time
By Randy Mitchell Driverless delivery. Ghost kitchens. Takeout everything. What in the name of Ray Kroc has happened to the world of foodservice? The industry is emerging from its most challenging year with
Three secrets behind the best webinars
By Randy Mitchell There are far too many webinars in the world right now. In the last year alone, the use of webinars grew by 69% according to HubSpot. Chances are, you