The customer journey is complex and individual. Making your brand the destination often requires adapting a wide variety of tools and approaches to engage, inform and guide customers. At Boomm, we’ve got a toolbox full of B2B communication and marketing capabilities, and we’re ready to put them all to work for you. Below you’ll find some of the things we can do for your business—click on one and discover how we use these capabilities to help you meet your goals and help guide the customer journey.
There’s a niche that only your company can fill, and the strongest marketing comes from understanding this niche. We help you discover what makes your brand unique and how to use this message to position yourself in the marketplace. Using tools that pinpoint your strengths, Boomm develops a top-to-bottom strategy to convey your brand identity.
From white papers to blogs to drip campaigns, we create and leverage strong, relevant content to connect with prospects and establish your thought leadership. Our content programs have generated thousands of high-quality leads for our clients. We incorporate SEO best practices and brand standards so your content reflects your company’s unique voice and is found easily by customers at every stage of the journey.
We believe direct mail still has a role to play in a robust marketing strategy. Our inventive 2D and 3D designs have conveyed powerful messages for our clients. When you need to make an impact that’s delivered right to your customer’s door, we think outside the postal box.
Email is still one of the most effective ways to connect with customers. Boomm designs, writes and launches emails for you, using best practices that ensure your email is read, not deleted. Our email campaigns are timely and targeted with eye-catching imagery and compelling subject lines, from a single blast to an automated drip campaign.
Prospects won’t give you their attention for free—you have to earn it at every stage of the customer journey. Boomm creates inbound marketing campaigns that move prospects through the sales funnel and turn them into customers. Our content marketing and digital advertising attracts an audience, which we then nurture and convert into highly qualified leads that become customers. And we deploy marketing automation platforms for smooth and seamless campaigns.
The most effective campaigns combine many tactics to achieve your goals. Our expertise in paid media, content marketing, direct mail and email gives us the ability to create a truly omnichannel strategy for you. Every component of the campaign is planned to reach the audience you seek and transform them from prospects into customers.
Organic advertising is often more effective when paired with paid advertising. Boomm manages national and international media buys for clients, including strategic planning, media placement, and results reporting. Our media campaigns are informed by the best data available and a thorough investigation of industry trends and publications.
We pitch the stories that are important to your business so that they reach your audience. Boomm also helps you research and curate your lists so that the pitches reach publications that are eager to publish them. Our goal is to help you put your best face forward to the rest of your industry.
Learn what your customers are thinking and unlock trends in your market. Boomm conducts surveys and studies to help you better understand the industry landscape. We also communicate with your customers to provide insights into why they chose you and what they value about your business. Then we leverage that valuable knowledge to shape more relevant and effective campaigns.
We keep up with the fast-paced, changing world of social media to provide you with insights into how to reach your customers and prospects on social platforms. From day-to-day management and response to social strategy development, Boomm covers all aspects of maintaining a social presence.
Video is one of the most effective ways to communicate your message in today’s world. Whether it’s a brief explainer that illuminates what you can do for customers, a training tool for equipping your sales reps, or a showcase of the many benefits of your product, we create the right video for your business needs. We’ve produced both animated and live-action videos to tell our clients’ stories.
Your digital presence is your calling card. Boomm mixes robust SEO strategy with compelling design and content to create a website that draws in targets and helps guide their customer journey toward you. Our goal in creating websites is not simply beautiful images or a clean look—we strive to optimize your audience’s online experience in every way.
Industries we serve
While Boomm has worked with a diverse array of clients, there are particular industries where our years of focused expertise make us uniquely equipped to reach your customers:
Packaging & Materials