Who is your B2B website?
“This website is bland. It has no personality.” Recognize that criticism? You probably have heard it, said it, or at least thought it when visiting a B2B website. Who knows? It
17-year savants
Every 17 years something astonishing happens. Large, red-eyed cicadas emerge by the trillions and begin flying clumsily through the humid air. Depending on where you live, this could be your summer
4 questions to prevent B2B video chaos
B2B video productions frequently begin with chaos. Clients or coworkers suddenly need a video produced for a big meeting, or product launch or trade show. They haven’t been able to
The Information Game
There is a game B2B marketers around the globe play every day. The stakes are always high, the rules are never the same, the goals can change during the game,
The Social Sandbox: Good news, bad news
Editor’s note: This the latest article in an occasional series covering the turbulent world of social media for businesses. We’re calling this series The Social Sandbox. This time we dig
Your brand channel
Have you ever watched YES? (We see you nodding, 368,000 Yankees fans.) How about the Magnolia Network? (We see you too, 170,000 Chip and Joanna Gaines fans.) Anyone binging on NFL Network?
The most dangerous question
A major B2B program status meeting is about to start. Every key department is represented, including the C-Suite, Strategy, Analytics, Category Marketing, Sales, Logistics, Social Media, Programming, IT, Finance and
The AI to-do list
What will AI ultimately mean to humankind? According to business leaders, social influencers, legendary intellects and emerging thinkers, AI will: Put an end to work Change the world more than
Six tips from expert editors
“Words are a lens to focus one’s mind.” - Ayn Rand “Editing is a lens to focus one’s words.” - Boomm If you have an editor on staff, please send them a
Marketing awards that actually matter
Every year around this time the insanity begins. The first emails arrive proclaiming, “Call for entries.” The account and creative teams heatedly debate over which campaigns might impress the judges. The
The Social Sandbox: Is it postworthy?
Editor’s note: This the latest article in an occasional series covering the turbulent world of social media for businesses. We’re calling this series The Social Sandbox. This time we dig into the
5 journalism best practices for your content marketing
Journalism and content marketing are not identical twins, but they’re in the same family photo. Both are intended to tell an illuminating story using relevant facts and expert analysis. When they