Don’t space out
The people at NASA have our deep respect. They are extremely intelligent, truly dedicated and possess a remarkable vision for the future. Consider some of the milestones our space program can
Created or generated
Going forward, all creative work will be separated into two categories: Either it is created or generated. How can we distill all creative down to such a clear distinction? After all,
The cat that killed a presentation
The following story is true. Ridiculous, but true. The big presentation day dawned golden with promise. In the quiet northern Ohio town, the agency team met in the hotel lobby before
B2B budget nightmares
B2B marketers are common sense people. We like programs with structure, strategy, best practices, smart spending and measurable ROI. However, sometimes even solid B2B professionals lose their grip on reality. To
B2B bookmarks: 3 websites that are keepers
B2Btimesuck.com B2Brabbithole.com B2Bpurgatory.com Those URLs describe the vast majority of websites targeted to B2B marketers. They draw you in with the promise of valuable insights for your specific needs. Then, they abandon you
B2B success in three words
Assets, insights, trust. Those three simple words hold the key to B2B success. It really is that basic: If you can provide your B2B agency with assets, insights and trust, you
The Artie problem
His coworkers hated Artie, and for good reason. At first, everyone in the agency loved him because Artie seemed totally selfless. He only wanted to help get things done, and he
The happy accident of B2B
You wanted to work on Nike. Or Coca-Cola. Or Apple. You wanted to create commercials with A-listers like Snoop Dogg, Tina Fey, Peyton Manning and Aubrey Plaza. And you wanted to win
The age of brilliant stupidity
B2B marketing is more sophisticated, nuanced and global than ever. Campaigns can accurately pinpoint age groups, locations, industries, titles, behaviors and even specific companies. Messaging can be tested, modified and optimized
Three tips for great content calendars
Late every year, B2B marketers face the dreaded content crunch. They sequester themselves in a conference room and try to chisel out their content marketing program for the upcoming year. The
Thanksgiving Survival Kit
Thanksgiving is a wonderful concept. Family and friends gather, they share good food and gratitude, and everyone goes home happy and satisfied. However, like many great concepts, it sometimes falls flat
True-life B2B horror stories
Boomm celebrates Halloween in a big way. One year, we held a scary story contest that resulted in some remarkably imaginative entries. Another year, our CEO Gary Mattes created a lighted