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March 2024

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Editor’s note: This the latest article in an occasional series covering the turbulent world of social media for businesses. We’re calling this series The Social Sandbox. This time we dig into the shifting perceptions of X and LinkedIn.   There are some bullies in the social sandbox. These brats will ruin the day for the rest of us if they have their way. Fortunately, there are also some new faces coming in and some positive developments for everyone. How can we balance the positive and the negative? With an article that shares the bad news along with the good news. Let’s start on the dark side. The bad news: Time to axe X? Remember Twitter? At