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Author: Randy Mitchell

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by Randy Mitchell, Creative Director This morning a coworker surprised me with an unexpected remark. “I never hear you swear,” she declared. “Do you ever use profanity?” That started the thought train rolling. I definitely try to have my personal profanity filter on at all times. However, I am guilty of using marketing profanity on a daily basis. What is marketing profanity? That’s simply my name for words that have somehow become offensive. In most cases, these terms were perfectly acceptable five years ago, but now, they have crossed the line into the unspeakable category. I’d like to share a few surprising examples. We’ll even run these words through our state-of-the-art marketing profanity filter