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May 2024

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B2B video productions frequently begin with chaos. Clients or coworkers suddenly need a video produced for a big meeting, or product launch or trade show. They haven’t been able to think the project through yet, but the deadline is looming and they need help. Now it’s on you and the clock is ticking. No worries. You can put this B2B video right back on track simply by asking 4 essential questions. In the process you will set the parameters for the rest of the production and establish the foundation for a successful B2B video.   Q1. What type of video is it? This is the first question to ask because it eliminates bad assumptions. It