Journalism and content marketing are not identical twins, but they’re in the same family photo. Both are intended to tell an illuminating story using relevant facts and expert analysis. When they do so, journalism and content marketing serve to enlighten their readers, which frequently leads them to more informed opinions and better decisions. Given those similarities, content marketers can take a page from the journalist’s notebook to improve the focus and effectiveness of their work. The following are five foundational best practices of journalism that will take your content development from inception through the finished article. Create an outline A well-constructed outline leads to a good article. The outline does not need