The Artie problem
His coworkers hated Artie, and for good reason. At first, everyone in the agency loved him because Artie seemed totally selfless. He only wanted to help get things done, and he
The happy accident of B2B
You wanted to work on Nike. Or Coca-Cola. Or Apple. You wanted to create commercials with A-listers like Snoop Dogg, Tina Fey, Peyton Manning and Aubrey Plaza. And you wanted to win
The age of brilliant stupidity
B2B marketing is more sophisticated, nuanced and global than ever. Campaigns can accurately pinpoint age groups, locations, industries, titles, behaviors and even specific companies. Messaging can be tested, modified and optimized
Three tips for great content calendars
Late every year, B2B marketers face the dreaded content crunch. They sequester themselves in a conference room and try to chisel out their content marketing program for the upcoming year. The
Thanksgiving Survival Kit
Thanksgiving is a wonderful concept. Family and friends gather, they share good food and gratitude, and everyone goes home happy and satisfied. However, like many great concepts, it sometimes falls flat
True-life B2B horror stories
Boomm celebrates Halloween in a big way. One year, we held a scary story contest that resulted in some remarkably imaginative entries. Another year, our CEO Gary Mattes created a lighted
Coming to terms with agency relationships
Is your B2B agency the “Hands?” Or is it the “Armor?” Better yet, are you the “Noodle?” These terms may seem unfamiliar at first, but they describe some very common client-agency
The personal side of the creative process
Visit the business or self-improvement section in any library or bookstore, and you will find books on unleashing your creativity. Some of these titles are famous and considered classics, like “The
Who is your B2B website?
“This website is bland. It has no personality.” Recognize that criticism? You probably have heard it, said it, or at least thought it when visiting a B2B website. Who knows? It
17-year savants
Every 17 years something astonishing happens. Large, red-eyed cicadas emerge by the trillions and begin flying clumsily through the humid air. Depending on where you live, this could be your summer
4 questions to prevent B2B video chaos
B2B video productions frequently begin with chaos. Clients or coworkers suddenly need a video produced for a big meeting, or product launch or trade show. They haven’t been able to
The Information Game
There is a game B2B marketers around the globe play every day. The stakes are always high, the rules are never the same, the goals can change during the game,