Coming to terms with agency relationships
Is your B2B agency the “Hands?” Or is it the “Armor?” Better yet, are you the “Noodle?” These terms may seem unfamiliar at first, but they describe some very common client-agency relationships. To provide a little context, this month’s blog examines four distinctly different relationship types, including the good and bad of each. “Hands” Relationship Basic premise: The agency serves solely as the client’s hands. Think of it as the agency version of a production line. How it functions: The client sends the account lead an extremely detailed email stating precisely what they want for an upcoming campaign The account lead shares the email internally, which now serves as the project brief The agency executes