B2B marketing is more sophisticated, nuanced and global than ever. Campaigns can accurately pinpoint age groups, locations, industries, titles, behaviors and even specific companies. Messaging can be tested, modified and optimized with remarkable dexterity. New platforms are emerging constantly and B2B marketers are finding innovative ways to leverage them. And the potential for using AI seems unlimited. No doubt about it, this is the Golden Age of B2B marketing: a time of brilliant, predictable prosperity. Then, the results come in. Sales are down, engagement is weak, the C-Suite is angry and the customer base isn’t growing. It all seems inexplicable. Perhaps the hard reality is that we’re in the age of Brilliant Stupidity. Our