Late every year, B2B marketers face the dreaded content crunch. They sequester themselves in a conference room and try to chisel out their content marketing program for the upcoming year. The content crunch usually starts with the following steps: Report on the previous year’s performance, citing which topics generated the most engagement and should be prioritized in the upcoming year Set strategic goals for the overall content program across social media posts, blog articles, white papers, videos and all other forms of content Establish a budget for assets and content development So far everything makes sense. But now comes a crucial and challenging step: creating the content calendar. Actionable content calendars are the single most important