Editor’s note: This is the latest in a series of articles that reflect upon the 25th anniversary of Boomm B2B Marketing and the significant changes in our industry over that time. Gary Mattes is the CEO of Boomm and the proud son of an advertising creative director. There is a compelling fact that Gary likes to share about his father’s professional world because it gives everyone a unique perspective on today’s technology-driven industry. “My father used the same tools of the trade from the day he started in advertising until the day he retired,” Gary confides. “We have changed our tools countless times in the last year alone.” [caption id="attachment_7490" align="alignnone" width="206"] Mr.