By Randy Mitchell A wise client once confided that a little chaos was good for creatives. She believed it forced us to think in unexpected ways. That was an eye-opening revelation and I embraced her sage guidance. However, in today’s turbulent B2B marketplace with labor shortages and global supply chain challenges, the last thing marketing managers need is more chaos. That’s particularly true when it comes to planning a major initiative. If you have a significant project coming in 2023, a marketing RFP is the logical starting point. However, the marketing RFP process, particularly on the B2B side, is an inexact science. It’s a complex, time-consuming, high-profile assignment that is initiated out of necessity.