Feeling Comfy About Your Sales Presentation?
by Jeff Andrews, VP Client Services Introductions have been made, business cards have been passed, drinks offered…all of the first-time-meeting rituals have passed. You even brought the right dongle to connect
Are You Wowing Prospects with your Sales Presentation?
by Jeff Andrews, VP Client Services We all know that there’s no silver bullet or one-size-fits-all sales presentation that will have prospects stuffing your inbox or signing on the dotted line
How to buy media: 5 essential tips
by Dane Prickett, Media Director When people first learn what my job involves, their initial reaction tends to be something like this: “That sounds very interesting. If someone asked me how
Journey Journal: The tagline tar pit
by Randy Mitchell, Creative Director The time: 10,000 years ago The place: Prehistoric Los Angeles The event: The very first marketing meeting A small group of Paleoindians is gathered around a rock. They are
How to keep the overabundance of stock images from affecting your creative process
by Fred Gaede, Chief Creative Officer In my previous blog we discussed the issue of allowing the abundance of easily accessible and reasonably priced stock images take control of the creative
When too much is not enough: how the abundance of inexpensive stock images affects the creative process.
by Fred Gaede, Chief Creative Officer As a designer, I am the first one to raise my hand and say, “Guilty!” I have been guilty of letting the availability of stock
More Than Just A Pretty Site: Why You Need A B2B Website Strategy
What comes to mind when you think of “web design”? For most people, it’s something to do with the visual appearance of the site. When a business designs or redesigns
Amazon’s “city pitch” is a loser from an ad agency’s perspective
by Gary Mattes, CEO When Amazon opened up the opportunity to cities to be the location for its next North American headquarters, of course every community hoped they had a shot.
B2B Super Bowl ads: Keanu Reeves is not your strategy guy
by Patrick McAuley, President and Chief Strategy Officer This year’s Super Bowl mirrored every other in one respect – very few B2B brands invested in an ad for the big game.
New Year’s revolutions 2018
By Randy Mitchell | Creative Director The headline of this blog does not contain a typo. I have officially given up on New Year’s resolutions in favor of revolutions, and I
5 Questions to Ask Yourself Before Rebranding Your Business
There comes a point in the life of every business when it feels like it’s time for a change. Whether this is because the current brand has been around for
Announcing Boomm’s Award-Winning Digital Media
What’s the recipe for award-winning digital media? Is it viral status, a huge production budget—or simply good quality work that meets client needs? Here at Boomm, we just won three MarCom