When it comes to agency selection, it’s about the music they play, not about the sound system
by Gary Mattes, CEO When my lovely wife, Lisa, agreed to marry this guy, she took on all but one task in the wedding planning. Boy, did I get it wrong!
Journey Journal: The world’s greatest rebranding expert
by Randy Mitchell, Creative Director This summer I witnessed true genius take shape. For a few memorable weeks, the world’s greatest rebranding expert set up shop under my own roof. It was
How to Create an Editorial Calendar You’ll Actually Use
by Kathryn Brill, Social Media and Content Marketing Specialist The end of the year is fast approaching, which can only mean one thing. No, not holiday food—planning your content marketing for
The great debate: Does spec creative belong in your B2B marketing RFP process?
by Randy Mitchell, Creative Director If you’re a sensitive creative, please skip over the next sentence because I am going to use a four-letter word. That offensive term is spec. Sorry.
Taking the Time to Keep it Short: Reducing Clutter for More Effective Communication
by Fred Gaede, Chief Creative Officer “If I had more time, I would have written a shorter letter.” You’ve likely heard this quote before. And while its origin may be under
If a Picture is Worth a Thousand Words…: How B2B Video Drives Brand Awareness & Sales Conversions
by Jeff Andrews, VP Client Services We live in a world filled with video. It’s been a staple in B2C for years. Is it time for you to consider video in
Insider tips to guide your B2B marketing RFP development
by Randy Mitchell, Creative Director I am about to violate a sacred rule. I’m going to give you a look behind the curtain of the agency world. What is the clandestine topic
How to identify the winner before you ever send your B2B marketing RFP
by Randy Mitchell, Creative Director “RFP stands for really frustrating process.” That’s an opinion voiced by clients and agencies alike, and their vexation is understandable. The marketing RFP process, particularly the on
The Point of Inflection
by Gary Mattes, CEO You know that point. The point when you realize that you need to take a step. That moment on a sunny afternoon when the buzzing around your
Journey Journal: The most powerful marketing word
by Randy Mitchell, Creative Director It’s lunchtime. A hectic marketing agency breathes a collective sigh. In the break room, an art director, content writer, account executive and programmer are gathered around the
In-House Guest Blogging: How to Get Great Blog Content From Everyone in Your Office
by Kathryn Brill, Social Media and Content Marketing Specialist Every blog manager has one perennial problem: how to continue generating high-quality content on a regular basis. This problem is intensified for
Meet AI, your new marketing partner
by Jeff Andrews, VP Client Services HAL 9000, your Heuristically programmed ALgorithmic computer, is here. Well, actually, it’s Alexa, Siri, and if you still watch SNL, Echo Silver. Love the ‘Uh huh’ feature. So how is artificial