Journey Journal: The world’s greatest rebranding expert
by Randy Mitchell, Creative Director This summer I witnessed true genius take shape. For a few memorable weeks, the world’s greatest rebranding expert set up shop under my own roof. It was a wild, exhilarating and constantly surprising experience. In fact, I’m still trying to find the right words to capture it all, so please bear with me. Legend in our garden This unexpected story started back in early August. It was a warm, tranquil summer evening and my wife and I were catching up on our yard work. I was watering a parched garden bed when I had the unsettling sensation that someone was silently observing me. I cautiously looked up, and there