by Kathryn Brill, Social Media and Content Marketing Specialist Back when your website was first built, you optimized it to be found in search. You followed best practices around SEO performance. But it’s been a few years—and a few Google algorithms
by Randy Mitchell, Creative Director “Why don’t we make the stats into the story?” That was how the whole movement started. Some strategic visionary decided that marketing statistics were compelling enough to be the focus of entire campaigns. At the time, this thinking
Boomm B2B Marketing recently received two Summit Creative Awards for two brand campaigns. The Summit Creative Awards recognizes outstanding work by small and medium-sized agencies. There were over 4,500 entries from 25 countries in 2019. Boomm won a Gold Award for
by Randy Mitchell, Creative Director The people have spoken. Sort of. Actually, they remained silent and the statement they made shook the world of B2B videoproduction. Today, up to 85% of social media videos are played with no sound according to Hootsuite. Consider
by Kathryn Brill, Social Media and Content Marketing Specialist Is social media really valuable? How can you prove social media ROI? These questions are on the minds of many clients. Before they invest money in a social media program, companies want
La Grange, IL., June 20, 2019 – Boomm B2B Marketing recently won two Hermes Creative Awards, recognizing excellence in marketing and communications from a large pool of international submissions. The agency’s social media and integrated marketing work received a Gold
by Randy Mitchell, Creative Director Clichés are the curse of B2B campaigns. If you don’t believe it, pick up an industry trade publication and flip through the glossy pages. Or visit a trade association website and check out the digital ads. Most
by Randy Mitchell, Creative Director Here’s a promising sentiment for every creative out there: Your ideas can change the world. You simply have to share them with the right people. But where are the right people? Who can give your best ideas
Keeping digital assets organized and available can be harder that you think. by Fred Gaede, Chief Creative Officer “Can you send me that high resolution logo file again?” “But I emailed it to you only last week!” “I know, but I can’t find
by Kathryn Brill, Social Media and Content Marketing Specialist It’s a problem every marketer has faced at least once: how do we figure out where our traffic is coming from? Without this vital information, it’s difficult to tell which marketing programs