by Kathryn Brill, Social Media and Content Marketing Specialist It’s a problem every marketer has faced at least once: how do we figure out where our traffic is coming from? Without this vital information, it’s difficult to tell which marketing programs are working, what audience you’re reaching, or where more lead generation efforts might be needed. Whether you’re serving links in ads you buy, in emails you send, or in social media posts, you may be getting traffic without knowing what’s driving it. However, pinpointing traffic sources can feel daunting. Especially for smaller marketing teams without the resources for data experts on staff, the world of digital media tracking and attribution seems