Boomm Wins Two Summit Creative Awards
Boomm B2B Marketing recently received two Summit Creative Awards for two brand campaigns. The Summit Creative Awards recognizes outstanding work by small and medium-sized agencies. There were over 4,500 entries from 25 countries in 2019.
Boomm won a Gold Award for its work on a rebranding project for Magnetrol International, a global level and flow solutions provider. Magnetrol has over 85 years of innovation under its belt and a solid reputation. But the company wanted to refresh its brand messaging to focus customer attention on important values and stay top of mind for decision makers. Boomm crafted a new brand voice and vision, summed up in a simple tagline: Level Matters. This brand direction, emphasizing Magnetrol’s role as a leader in the level control space, influenced everything from a vibrant applications-based ad campaign to a fresh take on their classic logo.
Boomm also won a Silver Award for work on sales support materials for Conagra Foodservice and their Hebrew National hot dog brand. Hebrew National has over 100 years of clout in the hot dog market and a tradition of rigorous product excellence. Conagra wanted to expand their reach in key foodservice segments. Boomm built an informative, punchy sales support campaign, targeting three major industry segments. The materials, including brochures, merchandizing packages, and sales presentations, worked in tandem with a promotional contest program to encourage operators to buy Hebrew National products.
Boomm has won multiple Summit Awards in the past, most recently in 2017. We’re honored and grateful to be recognized once again.