B2B Lead Generation Best Practices: How Do You Compare?
What will $272 get you? One three-day pass to Lollapalooza, if you snagged it before they sold out. A decent dinner for two if your gastronomic bar is not set ridiculously high. Or, a qualified lead, if you're an average B2B marketer. According to Advertising Age's 2014 B-to-B Marketing Fact Pack, $272 is the average cost of a qualified lead, up 10% over the previous year. Given the cost it takes to obtain that quality lead, it's useful to look at what the report identifies as B2B lead generation best practices, as well as how marketing peers judge the performance of their lead generating initiatives. What Qualifies a Qualified Lead? So, how do B2B
B2B Inbound Marketing: The Blogging Effect
Nothing about a B2B marketer’s job is easy these days. Your goals are more difficult than ever – but traditional marketing tools just aren’t getting the job done. The good news is, there’s a better way to reach your customers and prospects. It’s called inbound marketing. With B2B inbound marketing you “earn” the attention of customers and prospects by publishing high value, non-promotional content that educates and informs. In fact, our partner HubSpot studied data from thousands of customers and analyzed the relationships between the volume of traffic and leads they received and a key inbound marketing activity – blogging. At Boomm, we believe in inbound marketing, so we’re not at