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By Randy Mitchell   Boomm works with many diverse technology companies.   Some are clients others are partners. They come from multiple practice areas, including data management and marketing automation. And they range in size from startups to industry leaders.   However, despite their many nuanced differences, these technology companies have one trait in common. They all dream about getting their platforms into the Gartner Magic Quadrant.   If you’re not familiar with the Gartner Magic Quadrant, let me do my best to give you a creative person’s rudimentary definition. The Quadrant provides a graphical representation of where companies and their tools rank on a simple Cartesian grid. The Quadrant is influenced by key criteria such as “ability to

By Randy Mitchell   The question still haunts me.   It was the 4A’s annual Career Day, an event that brought hundreds of aspiring advertising professionals into Chicago.   I was on the portfolio panel with three other agency creatives. Surrounding us was a wall of eager college seniors, all ready to shove their portfolios into our chests. (Remember physical portfolios? They could do some serious damage.)   Just before the eagerly anticipated Portfolio Review, the floor was opened for questions from the students. Most of the inquiries were directly related to finding a job: where to look, who to contact, what to say, what to show in the portfolio.   Then, a quiet student from Indiana University asked us

By Randy Mitchell   Driverless delivery. Ghost kitchens. Takeout everything.   What in the name of Ray Kroc has happened to the world of foodservice?   The industry is emerging from its most challenging year with remarkable resilience and some amazing innovations. An operator friend who owns a neighborhood café put it best: “Foodservice had a full-on freak out. But we found ways to make it work. We always do.”   Here are a few quick content bites that illustrate her point.    Bite #1: Driverless delivery   Houston is famous for launching astonishing technology into the heavens. Recently, it also became the test site for rocketing pizzas to hungry Earthlings via driverless vehicles. Who is behind this stellar idea? A technology

By Randy Mitchell   There are far too many webinars in the world right now.   In the last year alone, the use of webinars grew by 69% according to HubSpot. Chances are, you have two or three B2B webinar invitation emails in your inbox right now.   On the flip side, there are far too few excellent webinars to satisfy our content-hungry world.   We don’t need a data point to prove that one. If you recently wasted an hour enduring a bad B2B webinar, I’m afraid you will never get that time back.   Which brings us to the question marketers everywhere are asking: How can we rise above the noise and create a webinar that people will

By Randy Mitchell   “See you back here in a couple of weeks.” That was what we said to each other as we left the office on the morning of March 16, 2020. And we sincerely meant it. That “quick return” theory was the first wrong belief in a year that was full of them. But it was also a rather small miscalculation in the grand scheme of things. Thinking back on the last twelve months, I am still astonished at how many longstanding professional marketing beliefs were challenged and ultimately changed. These were the rocks of our profession, and they were rocked to their foundations. Let’s consider some of those long-held beliefs and how a better

By Randy Mitchell “How can we help our clients get through this crazy time?” That was the critical question. It was initially asked in our weekly marketing planning meeting by Gary Mattes, the CEO of Boomm. Gary’s question captured what we were all thinking: What was the best way to adapt our B2B marketing ideas when everything was changing so fast? As it turned out, we already had the answers right in front of us. As 2020 ran off the rails for many firms, the Boomm Team began working on a different breed of projects for our clients. These businesses were asking for B2B marketing ideas that were uniquely adapted to the times; ones

By Randy Mitchell A wise client once confided that a little chaos was good for creatives. She believed it forced us to think in unexpected ways. That was an eye-opening revelation and I embraced her sage guidance. Until last year. In 2020 we were suddenly forced to change everything about our routines until there truly was no set routine anymore. As a result, B2B marketers everywhere were searching for a small semblance of order amidst the industry-wide chaos. Thankfully, it is a new year. It’s also a different world. Early indications have shown that B2B marketers are transforming their strategies to meet the new business environment, which demands a strong digital and virtual presence. B2B in

By Randy Mitchell  |  Creative Director   Creative people are different. We gladly accept that. Creatives tend to dress boldly, have quirky habits and embrace our inner uniqueness. But what truly makes us unusual are the unexpected ideas that erupt from the depths of our imaginations. A few years ago, one of those strange ideas seized me during my rambling commute home. I was scrolling around LinkedIn, checking out the latest posts and progress of my network. Then, the weirdness hit me. “What if there was an entire social network that consisted of people who shared my name?”   Imagine the possibilities. Where would they live? What would they do for a living? It would be like

by Randy Mitchell, Creative Director This morning a coworker surprised me with an unexpected remark. “I never hear you swear,” she declared. “Do you ever use profanity?” That started the thought train rolling. I definitely try to have my personal profanity filter on at all times. However, I am guilty of using marketing profanity on a daily basis. What is marketing profanity? That’s simply my name for words that have somehow become offensive. In most cases, these terms were perfectly acceptable five years ago, but now, they have crossed the line into the unspeakable category. I’d like to share a few surprising examples. We’ll even run these words through our state-of-the-art marketing profanity filter

by Kathryn Brill, Social Media and Content Marketing Specialist Back when your website was first built, you optimized it to be found in search. You followed best practices around SEO performance. But it’s been a few years—and a few Google algorithms have come and gone. How is your website’s SEO performing now? This can be a difficult question to answer. Google is notoriously tight-lipped about what goes into its SEO algorithm, and is constantly making changes to provide better quality search experiences. And a site that was excellent the day it was built may have deteriorated over the years. So how can you check on your site’s SEO and make sure it