The B2B website personality test
By Randy Mitchell Who is your B2B website? That’s not poor grammar. It’s one of the smartest questions you can ask your team or your client. It’s also one of the questions any good agency will answer when they develop a B2B website for you. Determining the personality of a website is a common-sense starting point for developing a strong digital presence. It should happen before you do the deep dive into sitemapping, content strategy, SEO and design options. Thankfully, you can mold the personality of your B2B website to ensure it makes the right impression when important visitors unexpectedly pop in. All you need to do is take the following test. B2B Website Personality