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September 2022

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By Randy Mitchell In the early days of filmmaking, an acronym was born that has come to represent the new standard for making B2B videos.   Hollywood legend claims that a prominent German director wanted to shoot certain scenes without any audio. He kept barking out, “Mit out sound!” to his puzzled crew. The frustrated camera assistant struggled to translate the command, until he finally gave in and wrote the abbreviation “MOS” on the slate. The cameras rolled without sound, and the term has become part of the production vocabulary ever since.   MOS has also come to define the most common video viewing experience. Today, up to 92% of social media videos are played