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April 2022

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By Randy Mitchell   Every spring, my pushy Aunt Captious corners me with the same question: “Do you have any Super Bowl commercials in the works, hotshot?”   Every spring, I sheepishly give the same answer: “Well, no. You see, I work at a B2B agency, and our clients don’t waste millions of dollars on a single commercial. But we do create a lot of great videos for them.”   “Videos?” she laughs. “Who cares about videos?”   That usually ends the conversation, and I slip quickly away. But just once, I want to boldly proclaim: “Listen Auntie dear, the last multimillion dollar spot I worked on took eleven months to produce. And when it was finished, it