By Randy Mitchell Here's a New Year's resolution for every marketer out there: Change the world in 2023. Believe it or not, it's entirely possible. And your ideas have the power to make it happen. You simply need to share them on
By Randy Mitchell Who is your B2B website? That’s not poor grammar. It’s one of the smartest questions you can ask your team or your client. It’s also one of the questions any good agency will answer when they develop a B2B
By Randy Mitchell In the early days of filmmaking, an acronym was born that has come to represent the new standard for making B2B videos. Hollywood legend claims that a prominent German director wanted to shoot certain scenes without any audio. He
By Randy Mitchell “I hate social because my customers hate social. They’re engineers. They deal in facts, not fluff.” - Industrial Product Director “Social media is a popularity contest. We don’t need likes. We need leads.” - Entertainment Services Company Owner “Our products are SaaS.
By Randy Mitchell Editor’s note: This is the first article in an occasional series covering the turbulent world of social media for businesses. We’re calling this series The Social Sandbox. This time we dig in to the shifting perceptions of LinkedIn. The vitriol
By Randy Mitchell This is the story of an accomplished professional. She always had interesting points to make about her industry, company, and other important topics. People respected her opinions both inside and outside of her firm. They honored her with
By Randy Mitchell There are some moments when the world of B2B does not make sense. Thankfully, these meltdowns are few and far between. I had one of them last week and I’m still reeling. My moment of madness happened because I
By Randy Mitchell Every spring, my pushy Aunt Captious corners me with the same question: “Do you have any Super Bowl commercials in the works, hotshot?” Every spring, I sheepishly give the same answer: “Well, no. You see, I work at a
By Randy Mitchell If you were a student in my marketing class back in 2009, I am deeply sorry. Like a fool I stood in front of you and babbled on about strategy, concepting, workflows, tactics and the emerging role of social. And