By Randy Mitchell   “I hate social because my customers hate social. They’re engineers. They deal in facts, not fluff.” - Industrial Product Director   “Social media is a popularity contest. We don’t need likes. We need leads.” - Entertainment Services Company Owner   “Our products are SaaS. That’s a big investment. We sell to the C-Suite and they are not on Twitter.” - Technology Marketing Manager   “Social is for branding. Social is for buzz. Social is not for B2B.” - Food Ingredients Regional Sales Director   Sound familiar?   If you believe social media is a waste for your B2B marketing mix, you’re not alone. Many B2B decision makers are devout social haters because they think it’s not substantial, serious and it doesn’t drive