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B2B Inbound Marketing Tag

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Nothing about a B2B marketer’s job is easy these days. Your goals are more difficult than ever – but traditional marketing tools just aren’t getting the job done. The good news is, there’s a better way to reach your customers and prospects. It’s called inbound marketing. With B2B inbound marketing you “earn” the attention of customers and prospects by publishing high value, non-promotional content that educates and informs. In fact, our partner HubSpot studied data from thousands of customers and analyzed the relationships between the volume of traffic and leads they received and a key inbound marketing activity – blogging. At Boomm, we believe in inbound marketing, so we’re not at