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July 2019

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by Kathryn Brill, Social Media and Content Marketing Specialist Is social media really valuable? How can you prove social media ROI? These questions are on the minds of many clients. Before they invest money in a social media program, companies want to know that it will deliver. But measuring social value can seem like a slippery business. It’s not as easily tied to sales or revenue as many other marketing programs. Connecting the dots on social engagement and business benefits is complicated. And not everyone agrees on what makes for strong social media performance. Most of us have an instinct that social media is part of a great marketing strategy. But how