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October 2018

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by Fred Gaede, Chief Creative Officer “If I had more time, I would have written a shorter letter.” You’ve likely heard this quote before. And while its origin may be under dispute, its underlying truth is not. Keeping your communications short and to the point takes effort and it takes additional time. This is true for copy as well as for design. While you may need to sacrifice a bit of style, keeping your messaging free from unnecessary distractions offers great benefits. According to one study, the average attention span of a modern human is about 8 seconds. When it comes to digital marketing and effective communication, I would say that it

by Jeff Andrews, VP Client Services We live in a world filled with video. It’s been a staple in B2C for years. Is it time for you to consider video in your B2B world? You bet. Why B2B Videos? Videos provide a snapshot of your brand: We all know that videos can be more engaging than reading. They’re quick, easy to consume and tend to be more memorable than the written word. Short 60 to 90-second videos can create top of funnel awareness for your brand and demonstrate what differentiates you from your competitors. Videos create trust: Videos are a great way to put a face to your company. They can give insight into

by Randy Mitchell, Creative Director I am about to violate a sacred rule. I’m going to give you a look behind the curtain of the agency world. What is the clandestine topic that is such a taboo? B2B Marketing RFP development. Specifically, the candid opinions agency and industry insiders have about RFPs. First, a word of warning: Our insiders are not shy. They have pointed views on why some RFPs are truly effective and why others are destined to fail. So let’s get started with this inside story before the marketing police show up at my door.  Wrong first impression If someone put you on the spot, how would you describe your company? That’s often the