3 creative awards that actually matter
by Randy Mitchell, Creative Director Creative awards season is looming. You know what that means. Agencies and clients alike will compile a shortlist of their finest work, compose “can’t-miss” entries, and fantasize about winning more shiny trophies than their competitors. The whole pageant might seem silly to outsiders, but the marketing world loves its awards more than ever. In fact, a recent Google search for “marketing awards 2019” produced 577,000,000 results. This year you can enter competitions for interactive marketing, digital marketing, content marketing, event marketing, influencer marketing and countless other disciplines. At first, the endless list of awards shows seemed a little overwhelming, but as I scrolled through them all a wild
When it comes to agency selection, it’s about the music they play, not about the sound system
by Gary Mattes, CEO When my lovely wife, Lisa, agreed to marry this guy, she took on all but one task in the wedding planning. Boy, did I get it wrong! (That’s my task, not my choice for a wife.) The one task assigned to me was arranging the music for the reception party. She knew that I had strong opinions on music and “Celebration” by Kool & the Gang was not being played at my wedding. It had been played at every friend’s wedding for years. I arranged to meet with a couple of event DJs. One DJ had great playlists. He was somewhat of a musical dopplegänger to me and seemed