Meet AI, your new marketing partner
by Jeff Andrews, VP Client Services HAL 9000, your Heuristically programmed ALgorithmic computer, is here. Well, actually, it’s Alexa, Siri, and if you still watch SNL, Echo Silver. Love the ‘Uh huh’ feature. So how is artificial
Please take note! 3 tips for taking and utilizing meeting notes
by Fred Gaede, Chief Creative Officer What’s your process for taking notes during a meeting? Do you use your smartphone or prefer a legal pad and pen? Maybe you would prefer
Journey Journal: The great divide
by Randy Mitchell, Creative Director For a few memorable years, my office spanned the great divide. I’m not talking about the Grand Canyon or even Triple Divide Peak in Glacier National
What Good is B2B Social Media Anyway?
by Kathryn Brill, Social Media and Content Marketing Specialist Are you burnt out on B2B social media? It seems like marketers are becoming increasingly disillusioned with social media, and wondering what
Our back pages: 20 years of B2B marketing advancements
by Pat McAuley, President/Chief Strategy Officer We all were so much younger in 1998. Busting “The Running Man” moves in our Zubaz, the future sure seemed bright. Turns out, we were
Journey Journal: Lessons from the creative brief
by Randy Mitchell, Creative Director If you were a student in my marketing class back in 2009, I am deeply sorry. Like a fool I stood in front of you and babbled
Feeling Comfy About Your Sales Presentation?
by Jeff Andrews, VP Client Services Introductions have been made, business cards have been passed, drinks offered…all of the first-time-meeting rituals have passed. You even brought the right dongle to connect
Are You Wowing Prospects with your Sales Presentation?
by Jeff Andrews, VP Client Services We all know that there’s no silver bullet or one-size-fits-all sales presentation that will have prospects stuffing your inbox or signing on the dotted line
How to buy media: 5 essential tips
by Dane Prickett, Media Director When people first learn what my job involves, their initial reaction tends to be something like this: “That sounds very interesting. If someone asked me how
Journey Journal: The tagline tar pit
by Randy Mitchell, Creative Director The time: 10,000 years ago The place: Prehistoric Los Angeles The event: The very first marketing meeting A small group of Paleoindians is gathered around a rock. They are
How to keep the overabundance of stock images from affecting your creative process
by Fred Gaede, Chief Creative Officer In my previous blog we discussed the issue of allowing the abundance of easily accessible and reasonably priced stock images take control of the creative
When too much is not enough: how the abundance of inexpensive stock images affects the creative process.
by Fred Gaede, Chief Creative Officer As a designer, I am the first one to raise my hand and say, “Guilty!” I have been guilty of letting the availability of stock