Journey Journal: The most powerful marketing word
by Randy Mitchell, Creative Director It’s lunchtime. A hectic marketing agency breathes a collective sigh. In the break room, an art director, content writer, account executive and programmer are gathered around the electronic glare of the microwave. As everyone waits patiently for some frozen pizza to thaw, an intriguing discussion breaks out. Let’s listen in. Account executive: We had our status call this morning, and our client Jennie was in a strangely philosophical mood. You’ll never guess what she asked me. Art director: Oh, I don’t know. Something involving the nature of the universe, free will and a tree falling in the woods. Account executive: No, I didn’t mean that type of philosophy. We were talking
In-House Guest Blogging: How to Get Great Blog Content From Everyone in Your Office
by Kathryn Brill, Social Media and Content Marketing Specialist Every blog manager has one perennial problem: how to continue generating high-quality content on a regular basis. This problem is intensified for small content teams. If you’re anything like me, you often find yourself staring at your computer screen, knowing the company blog needs an update but not sure what to write. Many companies can afford to hire outside freelancers to keep their blog running smoothly, or have a huge network of potential guest bloggers to turn to. But for the rest of us, we have to look internally for solutions. Our companies are full of smart people with great insights into many