More Than Just A Pretty Site: Why You Need A B2B Website Strategy
What comes to mind when you think of “web design”? For most people, it’s something to do with the visual appearance of the site. When a business designs or redesigns
Amazon’s “city pitch” is a loser from an ad agency’s perspective
by Gary Mattes, CEO When Amazon opened up the opportunity to cities to be the location for its next North American headquarters, of course every community hoped they had a shot.
B2B Super Bowl ads: Keanu Reeves is not your strategy guy
by Patrick McAuley, President and Chief Strategy Officer This year’s Super Bowl mirrored every other in one respect – very few B2B brands invested in an ad for the big game.
New Year’s revolutions 2018
By Randy Mitchell | Creative Director The headline of this blog does not contain a typo. I have officially given up on New Year’s resolutions in favor of revolutions, and I
5 Questions to Ask Yourself Before Rebranding Your Business
There comes a point in the life of every business when it feels like it’s time for a change. Whether this is because the current brand has been around for
Announcing Boomm’s Award-Winning Digital Media
What’s the recipe for award-winning digital media? Is it viral status, a huge production budget—or simply good quality work that meets client needs? Here at Boomm, we just won three MarCom
B2B Blogging Without the Blood, Sweat and Tears
Every B2B marketer worth their salt knows that blogs are a great way to generate leads, create fresh content for your audience, and improve your search engine optimization. On the
B2B Lead Generation Techniques for the New Era of Leads
The world of lead generation is changing. In a recent post, we discussed how the lead generation landscape has evolved over the years, and what’s different about how leads are
Boomm Wins Two Global Creative Awards for B2B Video, Identity Work
La Grange, IL, July 27, 2017- Boomm Marketing & Communications, a leading Chicago-area business-to-business agency, recently won two 2017 Summit Creative Awards, which honor the best creative work from small-
Confessions of a B2B video marketing geek: the 30-second cage
by Randy Mitchell, Creative Director Greetings from Geekland. This is Randy, the video geek. In my previous blog article, I confessed that B2B video marketing doesn’t have to be dry. In fact,
Confessions of a video geek: a blog series on B2B videos
by Randy Mitchell, Creative Director Hello. My name is Randy and I am a video geek. There was a time when this geek was banished to the corner at marketing parties. Meanwhile,
Boomm Hires Patrick McAuley as President and Chief Strategy Officer
La Grange, IL., July 18, 2017 – Boomm Marketing & Communications, a leading Chicago-area business-to-business marketing agency, has hired Patrick McAuley as president and chief strategy officer, a new position.