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July 2017

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La Grange, IL, July 27, 2017- Boomm Marketing & Communications, a leading Chicago-area business-to-business agency, recently won two 2017 Summit Creative Awards, which honor the best creative work from small- and medium-sized agencies around the world. Boomm’s winning work includes a Conagra product brand video and a logo for a startup food industry consultancy.  The “Field To Fork” video for Conagra Foodservice, which earned a Silver Award, tells the story behind Angela Mia brand tomato products as they move from California farms to restaurant tables. The video educates sales channel reps and foodservice operators on the premium qualities of Conagra’s Angela Mia tomato offerings. Boomm also received a Finalist Award for its identity

by Randy Mitchell, Creative Director Greetings from Geekland. This is Randy, the video geek. In my previous blog article, I confessed that B2B video marketing doesn’t have to be dry. In fact, it can actually rock, which is welcome news for marketers and viewers. Today, I have another heartfelt confession and another video that’s worth a look. CONFESSION #2: FREEDOM CAN BE DECEPTIVE I used to be a broadcast producer and it had an unusual effect on my thinking. During those days, I experienced life in 30-second intervals. That was the length of the TV commercials I worked on, and there was absolutely no wiggle room. Consequently, I began to think of every story in terms

by Randy Mitchell, Creative Director Hello. My name is Randy and I am a video geek. There was a time when this geek was banished to the corner at marketing parties. Meanwhile, the cool kids were in the center of the room, talking about their latest Cannes TV spot or SXSW event. It was a world of swag and swagger, and I was an outcast, quietly working away on my underappreciated B2B videos. Then, the strangest thing happened. I became popular. Very, very popular.  Was it my new hipster glasses? Or maybe everyone coveted my Doctor Who bobblehead collection? Nope. People simply realized how much video could do for their businesses. Suddenly, it is

La Grange, IL., July 18, 2017 – Boomm Marketing & Communications, a leading Chicago-area business-to-business marketing agency, has hired Patrick McAuley as president and chief strategy officer, a new position. He will also be a part of the agency team responsible for finalizing and deploying Boomm’s marketing technology platform. McAuley’s experience in research and strategic brand and communications planning is a strong complement to Boomm’s strengths in creative insights and marketing communications execution. “Patrick will greatly enhance Boomm’s B2B offerings,” said Boomm CEO Gary Mattes. “We are quite excited to apply his strategic planning capabilities to our clients’ work.” With nearly 20 years of marketing experience, McAuley has helped B2B companies build their

Leads are the lifeblood of every business. But over the past several years, the way we think about generating sales leads has changed. This has left some companies confused and unsure about how to get the best, most qualified leads for their sales teams to work with. In this two-part blog series from Boomm, we’ll look at how the landscape of lead generation has changed. We’ll first discuss how lead generation evolved to the process we see today. Then we’ll pinpoint ways that companies can generate better qualified leads. The History of Lead Generation For many decades, leads were the property of the sales team, particularly in the B2B world. The sales representative