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January 2018

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By Randy Mitchell | Creative Director The headline of this blog does not contain a typo. I have officially given up on New Year’s resolutions in favor of revolutions, and I suggest you follow suit. Here’s my thinking. Traditional resolutions are heartbreakers. The good intentions that drive them are admirable. People sincerely want to lose weight, volunteer at a local charity or update their LinkedIn photo to one taken during this decade. Unfortunately, those virtuous ambitions rarely seem to last until February. Now, let’s talk revolutions. Unlike resolutions, which generally involve personal sacrifice, New Year’s revolutions are all about the moment—or possibly the movement. That’s particularly true in the world of marketing. To provide