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November 2017

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There comes a point in the life of every business when it feels like it’s time for a change. Whether this is because the current brand has been around for a while, the business has new offerings that don’t fit with the old message, or it seems like a shakeup will bring new customers to the door, there are lots of reasons why businesses contemplate rebranding. But rebranding your business isn’t something to be taken lightly—it takes inspiration, planning, strategy and everyone’s consensus. And it’s all critical, because a poorly executed rebranding can be worse than sticking with the old brand. Here at Boomm, we recently went through the rebranding process

What’s the recipe for award-winning digital media? Is it viral status, a huge production budget—or simply good quality work that meets client needs? Here at Boomm, we just won three MarCom Awards for our digital media work—two Gold Awards and one Platinum Award. So we have a little idea about some of the ingredients that go into successful digital media that gets noticed. First off, award-winning digital media is exciting and fun—no matter the industry, it finds the angle that captivates audiences and makes them eager to learn more. Our capabilities video for StandFast Group, a corrugated packaging company, communicated the message that their boxes rock. The value proposition—that StandFast will deliver