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April 2020

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“This website is bland. It has no personality.” Recognize that criticism? You probably have heard it, said it, or at least thought it when visiting a B2B website. Who knows? It might even have been your own company’s site. With all due respect, that comment is simply not true. Every B2B website has a personality. They can be bold or geeky or verbose—some are even a little schizophrenic. In short, lack of personality is never the problem with B2B websites. The trouble starts when the site’s personality doesn’t match the brand you want to project. If that’s the case, your website will be an awkward representative for your company and it won’t speak

You have a love/hate relationship with focus keywords, don’t you? It’s alright to admit it. Everyone experiences those conflicting feelings, and here’s why. You love the power effective focus keywords bring: web traffic goes up, prospects find your site before the competition, and everyone considers you a strategic savant. Nice. On the other hand, you hate the hassles: finding a solid focus keyword is a timesuck, it seems like everyone else snatched your word first, and it’s nearly impossible to work unwieldy search phrases into your content. Trust me, nobody can make “best industrial strength breaker overload detection device near me” sound conversational. Believe it or not, focus keywords can find their way to your