By Randy Mitchell Editor’s note: This is the first article in an occasional series covering the turbulent world of social media for businesses. We’re calling this series The Social Sandbox. This time we dig in to the shifting perceptions of LinkedIn. The vitriol
By Randy Mitchell There are some moments when the world of B2B does not make sense. Thankfully, these meltdowns are few and far between. I had one of them last week and I’m still reeling. My moment of madness happened because I
By Randy Mitchell What are your go-to resources for the latest B2B marketing trends? Popular options include HubSpot, Digiday, Forbes, the ANA and LinkedIn. But those industry experts only represent the top level of available insights. If you truly want to dive
By Randy Mitchell It can crush budgets, trample timelines and smash strategies. It has a nasty habit of monopolizing planning meetings, status calls and your lunch hour. It packs about 13,000 pounds of angst, and it just landed squarely on your shoulders. What is
By Randy Mitchell First, a painful confession. Seven years ago I was a hater. For a number of reasons, I simply could not take social media seriously, especially when it came to B2B marketing. That cautious thinking seemed to make sound business sense
by Kathryn Brill, Social Media and Content Marketing Specialist Is social media really valuable? How can you prove social media ROI? These questions are on the minds of many clients. Before they invest money in a social media program, companies want
by Kathryn Brill, Social Media and Content Marketing Specialist Are you burnt out on B2B social media? It seems like marketers are becoming increasingly disillusioned with social media, and wondering what purpose it truly serves their business. And who could blame
Foodservice is much more than an industry or an occupation. It’s a culture, a passion and a lifestyle for operators and decision makers. Foodservice is also a very insular world. Operators frequently consult each other, their customers and trusted sales representatives
Is Google+ dead? As far as social media networks go, it’s never been as robust or popular as Facebook or Twitter, so some people have been asking this question for a while. But this time, there might be some truth
So you’ve created your B2B social media marketing strategy—you know what you want to say in your posts, how you want to connect with your audience, and what content you plan to share. You’re on your way to a strong