B-to-B Facebook 101: How to Engage Your Followers with Interesting Status Updates
In last week’s blog post, we showed you how to create an effective B-to-B Facebook business page to generate sales leads for your company. Now, we’re going to explain how you can build engagement on Facebook by posting interesting status updates. The Importance of Posting Company Updates on Facebook While designing your business page and adding custom tabs are important, it’s worth noting that many people who “like” your page may never visit it again. That’s why posting status updates is the key to the success of your business page. Even if people who liked your page never return to it, you can still engage them by posting status updates that show
B-to-B Facebook 101: How to Create an Effective Business Page that Generates Sales Leads
Digital marketing success requires much more than a corporate website. That’s why blogging and social media are taking a lead role in today’s brave new marketing landscape – and Facebook has become a marketing hot spot for B-to-B companies. Whether you’re looking to generate sales leads or expand your existing customer relationships, a B-to-B Facebook page can help buyers find you when they’re researching products and services. According to a 2011 marketing study by Penton Media, 90% of B-to-B marketers are active on Facebook. A 2012 survey by Mindwave Research also revealed that 61% of respondents who buy complex technical products are most influenced by communications with colleagues – and that
B-to-B Internet Marketing: How to Participate in Social Media Effectively
Social media is generating a lot of buzz right now among marketers and B-to-B Internet marketing practitioners. Marketers who can leverage social media to help distribute business content and increase the overall community of advocates for their business can experience significant growth. Social media allows your customers and potential customers to communicate directly with you and your employees online, and it allows interesting content to spread quickly. While new social media tools launch every day, most businesses really only need to focus on the major players: Twitter, Facebook and LinkedIn. Monitoring Social Media An important part of leveraging social media for business is to understand what conversations are happening online related to your
B2B Inbound Marketing: The Twitter Effect
With increased attention on delivering bottom-line results, ROI on marketing investments is a major concern for all B2B marketers. If your company is still using outbound techniques to generate leads – such as expensive print advertising, direct mail and telemarketing – you’ve probably noticed that these techniques are not as effective as they used to be. We believe that technology has got a lot to do with it. Buyers are reading magazines online, tossing unsolicited mail and using caller ID to screen phone calls. That’s why using B2B inbound marketing techniques – such as blogging and social media – is a much more effective way to reach your prospects. In fact,
How to Make the Most of B2B LinkedIn Presence
When it comes to business networking, LinkedIn is the number one social network in the world. That’s why business professionals around the world – and B2B companies like yours – have registered themselves as LinkedIn members Whether you are new to LinkedIn, or have been a member for a while, you’ll want to ensure that you are making the most of your B2B LinkedIn presence. Here are five great ways to use LinkedIn as a B2B marketing tool. Promote Products and Services: In addition to establishing a company page for your brand, you’ll also want to take advantage of the business tools that LinkedIn offers. Be sure to add products and services, including
How to Create a Great Facebook Timeline for Your Company
With more than 800 million users, Facebook is the most popular social network in the world. While many people use Facebook to connect with friends, family, and colleagues, it’s also an effective way to spread the word about your company. Whether you’re new to Facebook – or to the Facebook timeline design – our friends at HubSpot have created a great infographic to help you design your Facebook fan page. Read on for six great ways to create a Facebook timeline design for your business that’s picture perfect. How is your company making the most of the Facebook timeline design? Leave a comment below to let us know.