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August 2013

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In last week’s blog post, we showed you how to create a branded B-to-B Twitter profile for your company. This week, we’re going to explain how you can build engagement on Twitter by posting interesting status updates. The Importance Creating Engagement on Twitter To create an audience who will see – and hopefully share – the information your company posts on Twitter, you will need to find other users to “follow.” To start engaging with other users, look for thought leaders in your industry and follow them. If you’re not sure who to follow, use Technorati to find thought leaders and begin building relationships with them. (This is also a good way

Blogging and social media are a big part of today’s daunting new marketing world. That’s why more B-to-B companies are adding the microblogging site Twitter to their marketing strategies. Whether you’re looking to generate new sales leads or get more business from your current customers, a B-to-B Twitter account can help you reach your marketing goals and objectives. According to a 2010 study by Edison Research, more than half of active Twitter users follow companies, brands or products on social networks, 79% of US Twitter users are more likely to recommend brands they follow and 67% of US Twitter users are more likely to buy from brands they follow. With stats like

Social networks like Facebook make it easier than ever to connect with customers and prospects. Once you have launched your Facebook business page, begun posting interesting status updates and started building an audience for your Facebook business page, the final step in your B-to-B Facebook strategy is networking and interacting with other users who can help promote your company on Facebook. Networking with Other Users Always remember that social media is supposed to be social. More importantly, interacting with others on Facebook is key to your success, because you need other users to “like” and share the content you post to receive the maximum marketing benefit (i.e., other users must “like” or share

Using the first two blog posts in our B-to-B Facebook series, you should have already launched your Facebook business page and begun posting interesting status updates. Now, you need to begin building an audience for your business page – and the information that you share there. Building an Audience on Facebook One of the key benefits of a Facebook business page is the ability to display your status updates in the Facebook Newsfeed; however, people must “like” your page before they can see your updates. To create an audience who will see – and hopefully share – the information your company posts on Facebook, you will need to find other Facebook users and invite