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December 2013

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As 2013 comes to a close, we’re taking a look back at our 10 most read blog posts during the past year. Our blogs about social media drew the most reader interest, with our B-to-B Facebook 101 and B-to-B Twitter 101 posts accounting for half of the year’s top posts. Readers also enjoyed our blogs about email marketing, sales cycle marketing strategies and SEO strategies. Read on for tips and best practices that you can use as part of your 2014 marketing plans. B-to-B Facebook 101: How to Create a Page that Generates Leads: Whether you’re new to Facebook, or have a business page that could use some help, this post

“Yes” is one of the most powerful words in the human language. And if you think about all of the things that we do as b-to-b marketing professionals, it’s ultimately to get people to say “yes” to our offers. When an offer is exclusive, scarce or in high demand, it becomes more desirable. Whether you are offering a whitepaper, free trial or download, you can use these attributes to overcome a lead’s typical friction, doubt or concern. Why do these tactics work? Because people need to perceive the value of your offer to be greater than what you are asking for in return. The higher the perception of value, the more irresistible

The Friday before Thanksgiving, Boomm Marketing & Communications got the holidays off to a spirited start at the Two Brothers Tap House in Warrenville. Boomm employees, clients and friends got together to enjoy food, fun and a tasty selection of Two Brothers’ craft beers – followed by an entertaining tour of the on-site commercial brewery. To view more photos from this festive event, please visit us on Facebook. While you’re there, please give our Facebook page a “like” to receive free B2B marketing tips and resources from the Boomm team – your support would truly put the “happy” in our holidays!

We’re thankful for so many things at this time of the year, especially our wonderful clients and blog readers! In the spirit of Thanksgiving, we’re hoping to give you a smile with this month’s holiday-themed inFAUXgraphic.   If you’d like to view more Boomm infauxgraphics, please visit us on Facebook. While you’re there, please give our Facebook page a “like” to receive free B2B marketing tips and resources from the Boomm team – we’d truly be thankful for your support!

If you’ve used Google recently, you’ve probably seen the newly enhanced listings that have begun to appear on your search results pages. These so-called “rich snippets” are the result of a new SEO ranking factor called Google Authorship. It’s easy to see that having this type of verified result for your company’s blog posts makes it more likely that people will click on your search engine result listings. In fact, a Google executive has stated that Google plans to give higher search engine rankings to content that is published by verified authors. To receive these types of SEO benefits, your company must set up Google Authorship. And the process begins with

Every now and then, your website needs a refresh. There are many good reasons for a website redesign, whether it’s a rebranding, moving onto a new Content Management System, the site is getting lackluster results or it looks like it was built in 1999 (eek). Eventually, there comes a time when you’ve made all of the revisions and quick-fixes possible to your current site. That’s when you need a bigger change. A radical redesign is a great way to transform your tired old website into a beautiful new butterfly. A b-to-b website redesign can be a huge success – or fail terribly. After all, it’s a long and tedious process. That’s why

We’re pleased to announce that Boomm Marketing & Communciations has earned three 2013 American Graphic Design Awards in the Advertising, Internet Design, and Brochures/Collateral categories. We won the three awards for print advertising, brochure, email, and microsite elements that were part of an integrated b2b marketing campaign to launch the Eclipse® Model 706 guided wave radar transmitter. The Eclipse is a next-generation level instrumentation device manufactured by our client, Magnetrol® International, Incorporated. The American Graphic Design Awards is a national design competition that honors print, packaging, point-of-purchase, Internet, interactive, and motion graphics work. The competition is open to graphic design firms, advertising agencies, in-house corporate/institutional designers, publishers, and other media across the

A few years ago, marketers were decrying the death of email. Instead of fading away a la MySpace and mood rings, B2B email marketing remains one of the most productive means of generating leads. According to a 2013 National DMA email report, 89% of marketers believe that email is important to their organizational goals. Rather than dying out, 56% of email marketers plan to focus more on their email campaigns in 2013. To ensure that this focus pays off, you must maximize conversions and clickthrough rates with every email you send. Managers of five-star restaurants spend hours combining the right ingredients for their recipes. Similarly, creating a five-star B2B email marketing campaign

As the leading search engine, and with no indication of relinquishing this position anytime soon, Google has always driven how marketers conduct SEO and search engine marketing (SEM), with its algorithm being the holy grail of how to get found online. B-to-B Internet marketing practitioners have tipped their hats to Google’s methods by optimizing off-page meta data and on-page content, nurturing “link love” with inbound links from external sources and otherwise trying to game the highly competitive ranking system for that coveted Page 1 appearance. With its Penguin 2.0 update, Google continues to level the playing field for websites that provide real value to users. In a nutshell, Google is rewarding sites