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November 2013

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We’re thankful for so many things at this time of the year, especially our wonderful clients and blog readers! In the spirit of Thanksgiving, we’re hoping to give you a smile with this month’s holiday-themed inFAUXgraphic.   If you’d like to view more Boomm infauxgraphics, please visit us on Facebook. While you’re there, please give our Facebook page a “like” to receive free B2B marketing tips and resources from the Boomm team – we’d truly be thankful for your support!

If you’ve used Google recently, you’ve probably seen the newly enhanced listings that have begun to appear on your search results pages. These so-called “rich snippets” are the result of a new SEO ranking factor called Google Authorship. It’s easy to see that having this type of verified result for your company’s blog posts makes it more likely that people will click on your search engine result listings. In fact, a Google executive has stated that Google plans to give higher search engine rankings to content that is published by verified authors. To receive these types of SEO benefits, your company must set up Google Authorship. And the process begins with