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December 2013

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As 2013 comes to a close, we’re taking a look back at our 10 most read blog posts during the past year. Our blogs about social media drew the most reader interest, with our B-to-B Facebook 101 and B-to-B Twitter 101 posts accounting for half of the year’s top posts. Readers also enjoyed our blogs about email marketing, sales cycle marketing strategies and SEO strategies. Read on for tips and best practices that you can use as part of your 2014 marketing plans. B-to-B Facebook 101: How to Create a Page that Generates Leads: Whether you’re new to Facebook, or have a business page that could use some help, this post

“Yes” is one of the most powerful words in the human language. And if you think about all of the things that we do as b-to-b marketing professionals, it’s ultimately to get people to say “yes” to our offers. When an offer is exclusive, scarce or in high demand, it becomes more desirable. Whether you are offering a whitepaper, free trial or download, you can use these attributes to overcome a lead’s typical friction, doubt or concern. Why do these tactics work? Because people need to perceive the value of your offer to be greater than what you are asking for in return. The higher the perception of value, the more irresistible

The Friday before Thanksgiving, Boomm Marketing & Communications got the holidays off to a spirited start at the Two Brothers Tap House in Warrenville. Boomm employees, clients and friends got together to enjoy food, fun and a tasty selection of Two Brothers’ craft beers – followed by an entertaining tour of the on-site commercial brewery. To view more photos from this festive event, please visit us on Facebook. While you’re there, please give our Facebook page a “like” to receive free B2B marketing tips and resources from the Boomm team – your support would truly put the “happy” in our holidays!