B-to-B Website Redesign: How to Create an Inbound Marketing Machine
Every now and then, your website needs a refresh. There are many good reasons for a website redesign, whether it’s a rebranding, moving onto a new Content Management System, the site is getting lackluster results or it looks like it was built in 1999 (eek). Eventually, there comes a time when you’ve made all of the revisions and quick-fixes possible to your current site. That’s when you need a bigger change. A radical redesign is a great way to transform your tired old website into a beautiful new butterfly. A b-to-b website redesign can be a huge success – or fail terribly. After all, it’s a long and tedious process. That’s why
Boomm Takes Three American Graphic Design Awards for B2B Marketing Efforts
We’re pleased to announce that Boomm Marketing & Communciations has earned three 2013 American Graphic Design Awards in the Advertising, Internet Design, and Brochures/Collateral categories. We won the three awards for print advertising, brochure, email, and microsite elements that were part of an integrated b2b marketing campaign to launch the Eclipse® Model 706 guided wave radar transmitter. The Eclipse is a next-generation level instrumentation device manufactured by our client, Magnetrol® International, Incorporated. The American Graphic Design Awards is a national design competition that honors print, packaging, point-of-purchase, Internet, interactive, and motion graphics work. The competition is open to graphic design firms, advertising agencies, in-house corporate/institutional designers, publishers, and other media across the
B2B Email Marketing: Creating Emails with Killer Clickthrough Rates
A few years ago, marketers were decrying the death of email. Instead of fading away a la MySpace and mood rings, B2B email marketing remains one of the most productive means of generating leads. According to a 2013 National DMA email report, 89% of marketers believe that email is important to their organizational goals. Rather than dying out, 56% of email marketers plan to focus more on their email campaigns in 2013. To ensure that this focus pays off, you must maximize conversions and clickthrough rates with every email you send. Managers of five-star restaurants spend hours combining the right ingredients for their recipes. Similarly, creating a five-star B2B email marketing campaign