Social networks like Twitter make it easier than ever to connect with customers and prospects. Once you have launched your Twitter presence, begun posting interesting status updates and started networking with other Twitter users, the final step in your B-to-B Twitter strategy is communicating with other users who are publicly promoting your company – or sending you private direct messages. Communicating with Other Users Using Twitter to promote your company and its products – and get readers to visit your company’s website – is the basis of all communication on Twitter. But there are other ways that you can use your B-to-B Twitter account to communicate – and connect – with other users.

Using the first two blog posts in our B-to-B Twitter series, you should have already created a Twitter profile for your company and begun posting interesting tweets. Now, you need to begin building an audience for your company on Twitter. Connecting with Other Users on Twitter Being “social” is the key to social media success. So, it’s important to be as polite and responsive to people on Twitter as you are in all other aspects of your business. To see who is talking about – or trying to interact with – your company, click the @ Connect link near the upper left corner of your Twitter profile. This will display a list of all