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June 2013

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Blogging platforms like WordPress and Blogger have made publishing content on the web easier than ever. Once you have developed a clear understanding of your business’ keywords and optimized your website for search engines, the next step in your B-to-B Internet marketing strategy should be to attract more visitors. Blogging and creating content like ebooks and webinars are powerful ways to help more of the right people find your business online. How to Think About Business Blogging When thinking about blogging, take off your hat as a marketing manager and instead try to think like a magazine publisher. The goal of your business blog should be to publish articles that are not promotional but

Social media is generating a lot of buzz right now among marketers and B-to-B Internet marketing practitioners. Marketers who can leverage social media to help distribute business content and increase the overall community of advocates for their business can experience significant growth. Social media allows your customers and potential customers to communicate directly with you and your employees online, and it allows interesting content to spread quickly. While new social media tools launch every day, most businesses really only need to focus on the major players: Twitter, Facebook and LinkedIn. Monitoring Social Media An important part of leveraging social media for business is to understand what conversations are happening online related to your

In last week’s blog post on B-to-B Internet marketing, we explained how to choose appropriate keywords for your company. Now, we’re going to help you increase your website's chances of ranking for those keywords using search engine optimization (SEO). To help prospects find your company via search engines, you should aim to be on the first page or in the first few search engine results pages for your keywords. Google suggests that you design your website for visitors, and not for search engines. While you should keep this principle in mind, it is worthwhile to learn a bit more about SEO in order to better optimize your site. What You Should Know

With traditional marketing methods becoming more ineffective – and expensive – than ever, savvy B-to-B marketers are placing increasing importance on Internet marketing. However, succeeding in today’s ever-changing online landscape requires you to develop an effective B-to-B Internet marketing strategy to promote your company on the web. If you wanted to boil Internet marketing down to a single starting point, keywords are it. A keyword is a word or phrase that a person enters into a search engine like Google or a social media site like Facebook, Twitter or LinkedIn. Why Build a Keyword Strategy? More and more consumers are finding businesses online through search engines. How do they find them? By using