B2B marketing trends among friends
By Randy Mitchell What are your go-to resources for the latest B2B marketing trends? Popular options include HubSpot, Digiday, Forbes, the ANA and LinkedIn. But those industry experts only represent the top level of available insights. If you truly want to dive deeply into emerging B2B marketing trends, there is a data deluge just waiting to wash away a few hours of your day. For the sake of brevity and your busy schedule, I’m proposing an entirely different approach to trendspotting. Let’s call it: “B2B marketing trends among friends.” That title is appropriate because the driving forces behind these particular trends are our clients and contacts, and all of the topics we’ll cover are