The “big three” of B2B social media marketing—Facebook, Twitter, and LinkedIn—are well established and the ways they can boost your marketing are well documented. Almost every B2B marketer understands why it’s important to maintain a presence and have a strategy
Twitter is what you make of it. It can be a great place to interact with others in your industry and a consistent source of leads and news—or it can be a confusing mess of irrelevant information and spam. Having
When you first join a social network like Twitter, it can be daunting. The many options for customization can be confusing and the ins and outs of interaction unfamiliar. Even if you’ve had a Twitter account for a while, you
Is your B2B company still not active on social media? Did your company get started on a social media site such as Facebook or Twitter, but become discouraged because no one followed your company – or “liked” its posts? Do you have
As social media becomes a mainstay for B2B companies, many marketing professionals are learning that social media success in Asian markets requires more than posting English-only updates on sites such as Facebook, Twitter, YouTube and LinkedIn. While these U.S.-based sites
Social networks like Twitter make it easier than ever to connect with customers and prospects. Once you have launched your Twitter presence, begun posting interesting status updates and started networking with other Twitter users, the final step in your B-to-B Twitter
Using the first two blog posts in our B-to-B Twitter series, you should have already created a Twitter profile for your company and begun posting interesting tweets. Now, you need to begin building an audience for your company on Twitter. Connecting with
In last week’s blog post, we showed you how to create a branded B-to-B Twitter profile for your company. This week, we’re going to explain how you can build engagement on Twitter by posting interesting status updates. The Importance Creating Engagement
Blogging and social media are a big part of today’s daunting new marketing world. That’s why more B-to-B companies are adding the microblogging site Twitter to their marketing strategies. Whether you’re looking to generate new sales leads or get more
Social networks like Facebook make it easier than ever to connect with customers and prospects. Once you have launched your Facebook business page, begun posting interesting status updates and started building an audience for your Facebook business page, the final step