Twitter is what you make of it. It can be a great place to interact with others in your industry and a consistent source of leads and news—or it can be a confusing mess of irrelevant information and spam. Having a good B2B Twitter strategy in place will help you make the most of your social media experience. There are two parts to a good Twitter strategy: maximizing interaction, especially with industry influencers, and minimizing spam. Maximizing Interaction It can be tough to put the “social” in “social media” as a B2B company. So many people are talking, and it’s hard to hear them all, let alone respond. Here are a few

When you first join a social network like Twitter, it can be daunting. The many options for customization can be confusing and the ins and outs of interaction unfamiliar. Even if you’ve had a Twitter account for a while, you may have missed some important aspects of using it. This is especially true for B2B Twitter accounts. Which parts of Twitter are truly useful for B2B companies, and which are primarily for individuals interacting with their friends? If you’re new to Twitter, or you’re unsure if your account is optimized for B2B usage, here’s a handy checklist to help you make the most of Twitter: Creating your profile When you create your B2B

Is your B2B company still not active on social media? Did your company get started on a social media site such as Facebook or Twitter, but become discouraged because no one followed your company – or “liked” its posts? Do you have competitors who have an active social media presence – but no idea how to get your company there? If so, you already know how overwhelming social media – and finding people to connect and engage with – can be. But, what you don’t know is that there are a few basic steps you can take to revive your B2B social media presence. Here are 7 things you can do to bring

As social media becomes a mainstay for B2B companies, many marketing professionals are learning that social media success in Asian markets requires more than posting English-only updates on sites such as Facebook, Twitter, YouTube and LinkedIn. While these U.S.-based sites are very popular in many Asian countries, to reach overseas buyers you may also need to post updates in a country’s native language on these sites – or to use additional social networks that are based in Asia. Although Facebook is the most popular social network in most of Asia, an infographic by We Are Social Singapore shows that this is not the case in some key Asian markets. This is

Social networks like Twitter make it easier than ever to connect with customers and prospects. Once you have launched your Twitter presence, begun posting interesting status updates and started networking with other Twitter users, the final step in your B-to-B Twitter strategy is communicating with other users who are publicly promoting your company – or sending you private direct messages. Communicating with Other Users Using Twitter to promote your company and its products – and get readers to visit your company’s website – is the basis of all communication on Twitter. But there are other ways that you can use your B-to-B Twitter account to communicate – and connect – with other users.

Using the first two blog posts in our B-to-B Twitter series, you should have already created a Twitter profile for your company and begun posting interesting tweets. Now, you need to begin building an audience for your company on Twitter. Connecting with Other Users on Twitter Being “social” is the key to social media success. So, it’s important to be as polite and responsive to people on Twitter as you are in all other aspects of your business. To see who is talking about – or trying to interact with – your company, click the @ Connect link near the upper left corner of your Twitter profile. This will display a list of all

In last week’s blog post, we showed you how to create a branded B-to-B Twitter profile for your company. This week, we’re going to explain how you can build engagement on Twitter by posting interesting status updates. The Importance Creating Engagement on Twitter To create an audience who will see – and hopefully share – the information your company posts on Twitter, you will need to find other users to “follow.” To start engaging with other users, look for thought leaders in your industry and follow them. If you’re not sure who to follow, use Technorati to find thought leaders and begin building relationships with them. (This is also a good way

Blogging and social media are a big part of today’s daunting new marketing world. That’s why more B-to-B companies are adding the microblogging site Twitter to their marketing strategies. Whether you’re looking to generate new sales leads or get more business from your current customers, a B-to-B Twitter account can help you reach your marketing goals and objectives. According to a 2010 study by Edison Research, more than half of active Twitter users follow companies, brands or products on social networks, 79% of US Twitter users are more likely to recommend brands they follow and 67% of US Twitter users are more likely to buy from brands they follow. With stats like

Social networks like Facebook make it easier than ever to connect with customers and prospects. Once you have launched your Facebook business page, begun posting interesting status updates and started building an audience for your Facebook business page, the final step in your B-to-B Facebook strategy is networking and interacting with other users who can help promote your company on Facebook. Networking with Other Users Always remember that social media is supposed to be social. More importantly, interacting with others on Facebook is key to your success, because you need other users to “like” and share the content you post to receive the maximum marketing benefit (i.e., other users must “like” or share

Using the first two blog posts in our B-to-B Facebook series, you should have already launched your Facebook business page and begun posting interesting status updates. Now, you need to begin building an audience for your business page – and the information that you share there. Building an Audience on Facebook One of the key benefits of a Facebook business page is the ability to display your status updates in the Facebook Newsfeed; however, people must “like” your page before they can see your updates. To create an audience who will see – and hopefully share – the information your company posts on Facebook, you will need to find other Facebook users and invite