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March 2014

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Is your B2B company still not active on social media? Did your company get started on a social media site such as Facebook or Twitter, but become discouraged because no one followed your company – or “liked” its posts? Do you have competitors who have an active social media presence – but no idea how to get your company there? If so, you already know how overwhelming social media – and finding people to connect and engage with – can be. But, what you don’t know is that there are a few basic steps you can take to revive your B2B social media presence. Here are 7 things you can do to bring

At Boomm, we know that LinkedIn is a great social network for B2B companies, but some of the LinkedIn profile titles that other members use truly do amaze us. This got our creative team thinking about some of the self-proclaimed job titles we’ve seen on LinkedIn – and why we find them so annoying. If you’d like to view more Boomm infauxgraphics, please visit us on Facebook.

As a B2B marketer, you already understand the importance of social media as part of your marketing strategy. With more than one billion monthly active users on Facebook, and more than 230 million monthly active users on Twitter, you know that there’s more potential than ever to use social platforms to get your company’s name out there, spread your content and draw more people to your website. That’s why smart inbound marketers also practice social media prospecting to discover untapped leads in social media. Social prospecting is the art of scouring the social web, identifying potential prospects, providing content to convert them into leads and getting those leads to your sales